The Muju Firefly Festival has been named as the 2025 Asia Eco-Friendly Festival selected by the Asia branch of the World Festival Association. This recognition comes as a result of being highly evaluated for establishing its identity as an ecological environment festival by introducing and practicing the ESG concept for the first time in South Korea.

In particular, at the 28th festival, it received praise for presenting a sustainable festival model, including the use of multi-use containers, solar power generation, establishing recycling facilities, and promoting the use of eco-friendly paper materials.

Hwang In-hong, the mayor of Muju, who received the award at the 2025 World Festival Summit held at HICO in Gyeongju on the 20th, stated, "I will solidify the foundation so that the Muju Firefly Festival can establish itself as a representative ecological environment festival in South Korea."

Meanwhile, the 29th Muju Firefly Festival will be held in various locations in Muju County from September 6th to 14th, featuring diverse programs such as firefly exploration. The Muju County and the festival committee plan to carry out promotional activities at expos in Gyeongju and Busan.