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Final edit: 2025-07-17 00:29:25

Jeonbuk Hyundai Releases 'MUSINSA Jeonju Castle T-shirt' and 'Terra Jeonbuk Hyundai Edition'


... Lee ByungJae(2025-05-16 19:14:06)

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Jeonbuk Hyundai Motors FC (hereinafter Jeonbuk Hyundai) is conducting a brand collaboration project.

Jeonbuk Hyundai applied the term 'Homies,' meaning 'close friends,' in this project title in collaboration with a leading domestic brand, developing collaboration items under the name 'JB Homies; You × Me = Us.'

Reflecting the trend of young sports fans who actively express their fandom through club goods, Jeonbuk Hyundai will release 'Musinsa Jeonjuseong T-shirts' and 'Terra Jeonbuk Hyundai Edition' products that apply Jeonbuk Hyundai to lifestyle.

First, the 'Musinsa Jeonjuseong T-shirts' are T-shirts designed with a graphic of Jeonju World Cup Stadium, the home stadium of Jeonbuk Hyundai, by the largest fashion platform in Korea, Musinsa.

The 'Musinsa Jeonjuseong T-shirts' will be exclusively sold through the Musinsa Jeonbuk Hyundai Motors FC brand shop on the 19th at 11 a.m., with limited quantities of 100 each in black and white.

The second item, the 'Terra Jeonbuk Hyundai Edition,' produced in collaboration with Hite Jinro, is a beer created by designing the dot graphics applied to the Jeonbuk Hyundai uniform number on the beer can.

In particular, as Jeonbuk Hyundai and Terra share the signature color green, the harmony of the design is expected to receive much love from adult fans.

The 'Terra Jeonbuk Hyundai Edition' is produced in a limited quantity of 240,000 cans and will be available for purchase only at large and small marts in the central region of Jeollabuk-do starting from the 21st.

Jeonbuk Hyundai's Director Lee Do-hyun said, "This project will be a great opportunity for Jeonbuk Hyundai to get closer to fans' lifestyles," and added, "We will make continuous efforts for fans to encounter and experience Jeonbuk Hyundai's brand in more diverse and numerous places."