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Final edit: 2025-07-16 17:32:14

Green Umbrella Association and Jeonbuk Hyundai: "The safety of children's commute is everyone's responsibility"


... Lee ByungJae(2025-06-17 17:25:09)

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Jeonbuk Hyundai Motors FC (hereinafter Jeonbuk Hyundai) supported the 'Green Umbrella Society' traffic safety map as part of their community service activities.

On the morning of the 17th, Jeonbuk Hyundai mascots 'Nighty' and 'Search' appeared on the way to school for students at Jeonju Seomun Elementary School.

Nighty and Search participated in traffic safety map activities for safe commuting by holding flags at the crosswalk after the green light was on.

This campaign was planned to shed light on the Green Umbrella Society, which has been protecting children's way to school for over 50 years, by reinterpreting Hyundai Motor's CSR direction, which is making various efforts for traffic safety, including elderly traffic accident prevention education, as a football club's approach.

The Jeonbuk Hyundai marketing team expressed their hope that through the use of newly branded stop flags and mascots, both children and drivers would be reminded of the importance of traffic safety.

Jeonbuk Hyundai plans to participate in various traffic safety map activities of the Jeonbuk Green Umbrella Society starting with this traffic map, and will donate necessary items such as flags during the collaboration.

Jeonbuk Hyundai Director Lee Do-hyun stated, "Children's traffic safety is not just a traffic issue, but a shared responsibility for all of us, which is why we decided to participate in this campaign," and added, "We plan to continue various social contribution activities in collaboration with the local community in the future."