The satisfaction of citizens and participating bookstores with the Jeonju Book Love Points program 'Bookkung20' operated by Jeonju City has been revealed to be very high.

According to an online survey conducted by the city from the 1st to the 6th of the month, 98.8% of users and bookstore respondents reported being satisfied with the service, the city announced on the 16th. The survey involved 1,134 citizens and 39 participating bookstores.

'Bookkung20' is a program that provides points for book purchases to encourage reading activities and support local bookstores. 82% of users responded that their reading frequency had increased, with 31.6% stating that it had increased by more than five times. Particularly, 3.4% mentioned that they started reading books for the first time through this service, confirming the effect of attracting non-readers.

Furthermore, the percentage of people reading more than 13 books annually after using Bookkung20 increased from 29% to 48.6%, while the percentage of those who 'did not read at all' decreased significantly from 5.4% to 0.6%.

Reasons for visiting bookstores included 'comfortable atmosphere', 'author book talks', and 'book curation', with 87.2% of respondents stating that they repeatedly visited bookstores thanks to Bookkung20.

The satisfaction of participating bookstores also reached 97.4%, with 74.4% evaluating that it helped increase sales, and 84.6% stating that it contributed to improving customer satisfaction and enhancing visibility.

Park Nam-mi, Director of the Jeonju City Library and Lifelong Learning Books Division, said, "Bookkung20 is a policy that simultaneously leads the formation of citizens' reading habits and the sustainable growth of local bookstores," adding, "We will continue to strive for the creation of a mutually beneficial reading culture ecosystem."