- From gourmet food to music, fashion, and performances, diverse sensory content themed home games branding

Jeonbuk Hyundai Motors FC announced that they will be hosting the first-ever themed event in the K League, titled 'FRUITS FRIDAY,' targeting the midweek home game against FC Anyang at Jeonju World Cup Stadium on the upcoming 8th.

'FRUITS FRIDAY' is a summer-themed home game planned with the motif of representative summer fruits, featuring various events and goods both inside and outside the stadium.

On this day, the players will wear the Lime Special Uniform, which was first revealed in the game against Gangwon on July 23, to create a refreshing and stylish summer atmosphere.

Jeonbuk Hyundai will unveil a special edition of 'Won Highball (Yuja/Pear flavor)' designed with the signatures of Park Jae-beom and the players in collaboration with the premium distilled soju brand of artist Park Jae-beom, 'Won Soju.'

The collaborative product will be exclusively available for sale on Musinsa starting from August 4, and will gradually expand to other sales outlets such as CU convenience stores and the Won Soju online mall.

To commemorate this collaboration, the artist Park Jae-beom's new song 'Remedy' and other hit songs will be played inside the stadium two hours before the game, and a special performance will be prepared at halftime to provide fans who have come to Jeonju with unforgettable moments.

Adidas, a partner of Jeonbuk Hyundai and where Park Jae-beom serves as a global ambassador, will sponsor clothing and shoes to.gif'>t fans as prizes to enhance the atmosphere of the game.

Moreover, at Bukjeonju Hanaro Mart, peaches will be sponsored, and peach crepes will be specially sold at food trucks to offer a variety of food in line with the fruit theme.

At the East Square, the Gochang County, a partner of Jeonbuk Hyundai, will provide fans with buckthorn beverages, and Korea Seven will distribute 1,000 watermelon popsicles on a first-come, first-served basis.

To commemorate 'FRUITS FRIDAY,' a limited edition 'Watermelon Edition Jersey' will be sold exclusively on Musinsa from August 4, and special MD products will also be released at Chorokine on the day of the game.

August 8 is known as 'Grape Day,' derived from the fact that the number '8' resembles a bunch of grapes.

Coincidentally, the team color of the opposing FC Anyang on this day represents grapes with a purple color, while Jeonbuk's lime and Anyang's grapes will contrast, adding a special themed atmosphere to the entire stadium.

Jeonbuk Hyundai stated, "'FRUITS FRIDAY' is a complex themed event that can provide fans visiting the stadium with a refreshing and enjoyable summer coolness," and expressed, "We will continue to develop creative theme marketing centered around midweek home games to expand interactions with fans."