The Jeonju International Film Festival (co-executive directors Min Sung-wook and Jung Joon-ho) will hold '2025 Jeonju Cine Tour with Falling in Jeonju' in downtown Jeonju from September 12 (Friday) to 14 (Sunday) in collaboration with the tourism hub city of Jeonju.

Jeonju Cine Tour is a representative cultural tourism program that started as part of the Jeonju City Tourism Hub City project in 2023. It combines Jeonju's representative cultural content, movies, and local unique tourism resources to present a new content that combines movies and travel.

Starting with the opening of the film festival in May every year, it continues until October, providing differentiated cultural tourism experiences to visitors to Jeonju. Among them, 'Falling in Jeonju' is an autumn film festival presented by the Jeonju International Film Festival and the tourism hub city of Jeonju, offering a unique film travel experience that combines movies and tourism in Jeonju.