Organizations leading the protection and transmission of intangible cultural heritage from Brazil, Israel, and Indonesia have been selected as the winners of the "2025 Jeonju World Intangible Cultural Heritage Award," which humanity should collectively safeguard and preserve.

On the 24th, Jeonju City held the "2025 Jeonju World Intangible Cultural Heritage Award Ceremony" at the Korea Traditional Culture Center, attended by around 200 domestic and international experts in intangible cultural heritage, including Yoon Dong-wook, Vice Mayor of Jeonju, Nam Gwan-woo, Chairman of the Jeonju City Council, and Yoon Soon-ho, Director of the Intangible Cultural Heritage Division of the National Heritage Administration.

This year's Jeonju World Intangible Cultural Heritage Award winners were selected after evaluation from 90 teams representing 42 countries that participated in the international competition. The final winners were Iepé from Brazil, Keshet NGO from Israel, and Wayang Sasak Puppetry School from Indonesia.

Firstly, Brazil's Iepé was recognized for its outstanding achievements in supporting indigenous community culture and politics, sustainable capacity building, land management, environmental monitoring, and climate change adaptation.

Similarly, Israel's Keshet NGO received high praise for various projects such as recording and preserving traditional agricultural techniques and medicinal plant cultivation knowledge, sustainable cultural tourism development, supporting local communities, arts and culture, environmental conservation, and Bedouin community support.

Lastly, Indonesia's Wayang Sasak Puppetry School was honored for modernizing traditional puppetry by conducting informal puppetry education, puppetry performances, and introducing interactive performances to encourage real-time audience participation, serving as a cultural hub encompassing education, environment, gender equality, and regional development.

The Jeonju World Intangible Cultural Heritage Award was established to honor individuals and organizations at the forefront of protecting and developing intangible heritage worldwide. This international intangible heritage award, now in its 7th year, awarded each winning organization with a trophy created by the holder of the intangible heritage of Ottchiljang in Jeollabuk-do, along with a prize of $10,000 each, totaling $30,000.