A new CEO has been appointed for Jeonbuk Hyundai.

Jeonbuk Hyundai announced on the 15th that Kim Seung-chan, the domestic business director of Hyundai Motor, has been appointed as the new CEO in a dual role to oversee the club.

Kim Seung-chan, the new CEO, joined Hyundai Motor in 1993 and has served as the domestic promotion team leader, as well as the Gangwon and Daegu-Gyeongbuk regional directors.

He later became the domestic sales business director and in 2025, was appointed as the domestic business director.

The new CEO is highly regarded as someone who has accumulated rich on-site experience and management capabilities by going through various aspects of domestic sales and business strategy over the past 30 years.

Jeonbuk Hyundai stated that the new CEO will work hard to strengthen the cooperation system between the front office and the players, solidify the overall management of the club, and leap forward to become a more trusted club by fans and the local community.

Kim Seung-chan, the new CEO, expressed his thoughts by saying, "Based on my management know-how and organizational operation experience, I will support the club in achieving continuous growth. I will do my best to become a club that is with the fans, as we have achieved good results in the 2025 season thanks to the support of the fans."