Jeonbuk Hyundai Motors FC (Chairman Lee Do-hyun, hereinafter Jeonbuk Hyundai) led the creation of social value through a wide range of corporate social responsibility (CSR) activities encompassing ESG (environment, social, governance) in addition to the team's performance with a double championship in the 2025 season.

Jeonbuk Hyundai reflected on the social contribution activities carried out this season, stating that they are committed to social responsibility as a professional sports team.

Jeonbuk Hyundai took the lead in global cooperation, eco-friendly management, and ESG.

As the first K League team, they signed a partnership with the United Nations World Food Programme (WFP), attaching WFP patches to the center of their uniforms and donating all proceeds from donation commitments and patch sales.

This initiative aims to raise awareness of global food crises and spread humanitarian messages through sports.

To establish sustainable stadiums, they introduced multi-use cups in the stadium, reducing the use of disposable cups with the participation of approximately 380,000 home game spectators this year.

Jeonbuk Hyundai actively conducted participatory campaigns for environmental protection outside the stadium.

They conducted a 'Trash Running' campaign (plogging) for 50 Green School members to raise awareness of climate issues and contributed to water purification and ecosystem restoration with 80 Green School members and university students participating in the 'EM Mud Ball Natural Capital Protection Project.'

They also organized an 'Upcycling Startup Camp' for 50 university students in the Jeolla-Bukdo region, recycling stadium banners to create social value through resource circulation, highlighting ESG activities involving future generations.

Jeonbuk Hyundai actively engaged in activities for local safety and future education.

They utilized the idle space of Jeonju World Cup Stadium on non-match days to operate an astronomy education program called the 'Mercury Project' for local elementary students (total of 4 sessions), creating educational value for future generations and the local community.

To enhance local mobility and environmental safety, they collaborated with the 'Green Mothers Association' to support the creation of traffic maps for the paths to five elementary schools by mascots (Nighty & Search).

Additionally, they participated as coaches in daily soccer classes organized by Jeonju Immigration Office and Foreigner Support Center, including Jeonbuk Bank Dada Camp, to provide soccer lessons for multicultural family students, assisting in physical development and establishing proper values through sports.

In June, they donated 60 million won for the creation of a garden in Jeonju Hanok Village, providing fans with a relaxation space outside the stadium and making efforts to enhance the cultural and tourist brand value of Jeonju.

Jeonbuk Hyundai successfully concluded their 2025 CSR activities with active participation from local residents and fans and expressed their commitment to continue being a team that contributes to the local and global community in the future.