Jeonju Cultural Foundation is celebrating its 20th anniversary by strengthening its identity as an integrated cultural platform that encompasses traditional culture and contemporary art, and is launching a comprehensive cultural policy that citizens can experience in their daily lives.

On the 21st, the foundation designated this year not just as a commemorative year, but as a strategic turning point to review the achievements of the past 20 years and plan for the next 20 years.

The foundation is pursuing policies centered around six key strategies, including expanding cultural activities based on future technology, globalizing Jeonju Hanji (traditional Korean paper), establishing a cycle of cultural and artistic ecosystem, normalizing and globalizing traditional culture, globally spreading Jeonju-style K-culture, and enhancing the operation of cultural spaces.

Using Palbok Art Factory as a base, the foundation will showcase fusion content combining traditional performances with physical AI and VR, as well as AI-based Korean traditional music content. In March, a special exhibition featuring Marc Chagall will be held, unveiling 350 pieces of his artwork.

Jeonju Hanji will be nurtured as a global cultural asset through activities such as distributing brochures on Hanji menus at overseas Korean restaurants, strengthening the supply of mulberry tree materials, training traditional Hanji artisans, and hosting the Jeonju International Hanji Industry Fair.

To create a cultural ecosystem where artists and citizens grow together, support for emerging and mid-career artists, exchange programs for young writers between regions, production of literary content in e-books and audiobooks, and expansion of arts education programs for infants and youth will also be carried out.

The strategy for global expansion of Jeonju-style K-culture will also be launched. This includes expanding exchanges with arts education institutions in European countries like Germany, showcasing carbon art content through participation in the French 'JEC World 2026' Korea Pavilion, international exchanges on Hanbok (traditional Korean clothing) and traditional culture, and operating overseas artist residencies to connect Jeonju's cultural assets with the world.

Furthermore, major cultural spaces such as the Korean Traditional Culture Center, Palbok Art Factory, Hanbyeok Cultural Center, Jeonju Millennium Hanji Museum, and Jeonju Craft Exhibition Hall will be specialized according to functions such as recording, creation, experience, and distribution, to increase the efficiency and impact of cultural space operations.

Choi Nak-gi, the CEO, stated, "2026 is the starting point for designing the next 20 years where cultural arts become Jeonju's future competitiveness," and said, "Through cultural policies that connect tradition and modernity, local and global, we will enrich citizens' daily lives with culture."